MRB-9687 – USA (California) – Global – Public Relations Services – Deadline October 1,2018

(1) Vendor needs to provide public relations services to create the story and related pitches to travel media relevant to target market through the first-ever press kit.
– Inspire people to visit and spend their time in Fort Bragg.
– Develop partnerships and co-marketing opportunities that drive a positive perception of Fort Bragg with the aim to uncover and develop stories that will drive positive content and add depth to our brand story.
– Work seamlessly and cooperatively with the contracted Marketing agency to promote Fort Bragg.
– Promote Fort Bragg as a year-round destination, focusing on shoulder season events designed for public outreach and media relations.
– Build the overall message in key target publics including Media, VIP travel opinion leaders, Out-of-county marketing partners to reach a broader audience including international markets when possible.
– Execute targeted public relations campaigns to generate feature articles, event listings and related publicity.
– Leverage earned media, write and distribute press releases, create and execute special events designed for public outreach and media relations, facilitate and execute media familiarization trips, create a comprehensive editorial calendar, assist in the development of the annual marketing plan, assist in development of marketing promotions and in-market stunts in support of overall marketing calendar and key messaging and goals, attend industry related events, such as travel and tourism trade shows, etc.
(2) All the questions must be submitted no later than September 19, 2018.